How to Win With Mobile Marketing
Check Out These Mobile Marketing Moves
People are all about their smartphones. While it’s annoying that someone’s face is stuck in their phone at the dinner table, it’s great when your potential customer is scrolling through Facebook and geofencing makes your ad pop up, or a Google search has them locking eyes with your website. Mobile marketing, the kind where you optimize your website for smartphone and tablet traffic, is the wave of the future. Well over 50% of searches are made on mobile phones, and as the world continues cutting cords, this number is only going to go up. With that in mind, check out these fancy mobile marketing moves that will help make your business stand out.
- Never send a message that has not been requested. These unsolicited texts are known as spam, and they can cause a lot of problems for you. Spamming is illegal in most cases, and if you text someone without their explicit permission, you can face hefty fines and other major issues.
- Know your audience. If you are planning to market to mobile phones, you should design your ad around them. Many phone have difficulty downloading large amounts of data. If it takes too long to download, many people will simply exit the program before it even reaches the point where they can see your message.
- Keep your mobile messages succinct. People on the move need messages that cut to the point quickly and decisively. Mobile phones also have relatively small screens so it is essential that you tailor your messages to reflect this limiting factor. By following this tip you will be able to reach more people with a more efficient message.
- Text is far more influential than video on mobile. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.
- Keep it conversational. Sending out text messages in mobile marketing is a great idea, but you want to make sure that these messages are not commercial in nature. The messages you send should definitely speak to value and benefit, but they have to be more on the friendly side and not so much on the commercial side.
- Your mobile ad campaign must be cross-platform compatible. It has to be running on both major device platforms – Android and iOS – to maintain your customer base and their attention. If your ad only works on Android, then those are the only customers you will reach! If those with a Blackberry see a jumbled mess, your message is lost. Be sure to keep the compatibility, far reaching with every mobile ad.
- Keep creating. A successful mobile marketer does not stand still. They are continually looking for new ways to get their message out there. You need to continue to socialize in your marketing network to build it up. Use all available resources to improve your approach.
Mobile marketing will only get more and more prominent as the world steps away from the computer and ventures out on their smartphones. Your digital marketing strategy should always keep this in mind. Use the tips above to help you stay ahead of the competition.