People are all about their smartphones. While it’s annoying that someone’s face is stuck in their phone at the dinner table, it’s great when your potential customer is scrolling through Facebook and geofencing makes your ad pop up, or a Google search has them locking eyes with your website. Mobile marketing, the kind where you optimize your website for smartphone and tablet traffic, is the wave of the future. Well over 50% of searches are made on mobile phones, and as the world continues cutting cords, this number is only going to go up. With that in mind, check out these fancy mobile marketing moves that will help make your business stand out.

• Never send a message that has not been requested. These unsolicited texts are known as spam, and they can cause a lot of problems for you. Spamming is illegal in most cases, and if you text someone without their explicit permission, you can face hefty fines and other major issues.
• Know your audience. If you are planning to market to mobile phones, you should design your ad around them. Many phone have difficulty downloading large amounts of data. If it takes too long to download, many people will simply exit the program before it even reaches the point where they can see your message.
• Keep your mobile messages succinct. People on the move need messages that cut to the point quickly and decisively. Mobile phones also have relatively small screens so it is essential that you tailor your messages to reflect this limiting factor. By following this tip you will be able to reach more people with a more efficient message.
• Text is far more influential than video on mobile. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.
• Keep it conversational. Sending out text messages in mobile marketing is a great idea, but you want to make sure that these messages are not commercial in nature. The messages you send should definitely speak to value and benefit, but they have to be more on the friendly side and not so much on the commercial side.
• Your mobile ad campaign must be cross-platform compatible. It has to be running on both major device platforms – Android and iOS – to maintain your customer base and their attention. If your ad only works on Android, then those are the only customers you will reach! If those with a Blackberry see a jumbled mess, your message is lost. Be sure to keep the compatibility, far reaching with every mobile ad.
• Keep creating. A successful mobile marketer does not stand still. They are continually looking for new ways to get their message out there. You need to continue to socialize in your marketing network to build it up. Use all available resources to improve your approach.

Mobile marketing will only get more and more prominent as the world steps away from the computer and ventures out on their smartphones. Your digital marketing strategy should always keep this in mind. Use the tips above to help you stay ahead of the competition.

The post How to Win With Mobile Marketing appeared first on SCULPT Marketing Group.

Facebook has 2.37 billion users. While not every single one of those people may want to buy what you’re offering, a massive chunk of them might! Adding a Facebook plan inside your digital marketing strategy is a smart way to get more customers. Use the following simple steps to get your Facebook marketing campaign started on the right foot.

• Post with purpose. Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Your customers already have enough information coming to them, so make your posts relevant so they stand out.
• Post something every day on your Facebook page. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means writing new posts, sharing new ideas, and passing on interesting things from around the web. The more active you are, the more opportunity there is for people to see your page.
• If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pas. It may give people the idea that they are not individuals in your eyes.
• Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.
• Your page can “like” and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.
• Facebook has become almost a second website for many businesses. After being of Facebook for a number of years and comparing traffic results from Facebook and to the official business website, many businesses are finding they have more Facebook traffic than they do on their home website. This is a great way to expand your presence on the Internet.
• You should calculate the conversion rate of your Facebook marketing campaign on a monthly basis. Assess how many products you sell via the campaign and compare this number to how many subscribers you have. Your conversion rate is an excellent indication of how successful your Facebook marketing campaign is.

We told you this post would be quick and easy. Now open up a new tab and get started on Facebook if you haven’t already!

The post Easy Facebook Marketing Tips appeared first on SCULPT Marketing Group.

Many people experience difficulty when beginning an Internet marketing campaign, but the process does not need to be as complex as you might think. Engaging your potential and current customers throughout your marketing efforts is crucial to build trust and brand awareness. The following tips will show you how to engage and be an active participant in the marketing dance.

• Get involved in online forums and talk up your business and website. Do not be pushy or single-minded when you do this, and contribute quality content to forums that relate to your website’s focus and your own industry. If you can forge connections with potential customers that are interested in what you provide, they will more than likely come to your website to give it a look.
• Always respond quickly to emails from customers. If they complain about your product or service see how you can remedy the situation before they vent on review sites, causing you to need online reputation management. Do not argue with the customer. Building customer relationships is important and being a keyboard tough guy with any of them is bad news for business.
• It’s not just people you need to engage with, but the search engine bots, too. Add a sitemap on the back-end of your website that links to every other part of your site so those hungry little buggers can index your pages and help you rank on Google. Update the sitemap every time something changes on the site to keep the bots coming back for more.
• Have a clear message in the chat rooms, forums, and messaging apps. Make sure what you’re saying is specific and, most importantly, understandable to your customer base. No one likes a mixed message.
• Emailing out to existing and potential clients is a smart move. Trying to strike up some email correspondence can potentially lead to a lasting business relationship and score a customer for life.
• Go beyond your niche and be a resource for your customers. Let visitors find other tangential businesses from your general industry through your website, thus making yourself an indispensable hub. Obviously make sure they’re not your direct competition, but aside from that, any business can provide a great opportunity to increase your authority, trust, and profits.

Simply follow these active customer engagement and outreach tips to keep your company on the minds of your customers. If you want us to do this for you, or simply go into more detail, get in touch with us today.

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