Types of Search Engine Marketing (SEM)
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Search Engine Optimization (SEO)
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Pay-Per-Click (PPC)
Why Market for Search Engines
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High placements invariably lead to sites receiving an increase in traffic.
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78% of users abandoning their search if the first 3 pages don’t provide an answer to their question high search engine placements are essential.
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28% don’t even consider scrolling past the 2nd page of results.
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High traffic can be converted to revenue through sales, advertising revenue, referrals, votes or whatever call to action is invoked on web pages.
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Smart, professional Search Engine Optimization yielding high organic returns (70% of search engine users prefer organic search returns to sponsored links or PPC) can deliver extremely powerful results.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is making sure your site, above all others, is at the top of the list and leads browsers and potential customers across the Internet and across the world to your doorstep. In order to saturate the internet market with your brand we focus on creating a strong digital foundation to build on. Our first goal is to GET YOU OUT THERE! Like a funnel we enter the top broad—creating, repairing and growing your footprint online through LISTINGS, SOCIAL MEDIA, CITATIONS, and our On-Page and Off-Page SEO techniques
ON-PAGE SEO
SEO is one of our specialties and we follow Google’s constant algorithm changes to know exactly how to integrate your meta title, description and keywords, maps, Google authorship, H1 and H2 Title tags, and content structure.
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Robot.txt added for search engine bots
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Sitemap.xml—created and submitted to the search engines
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Keyword Research & Competition Analysis
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Content Optimization
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Meta Tags
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Google Analytics Integration to track website stats and keywords. A Google analytics chart will also be installed on your content management System Dashboard for quick viewing.
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Google Webmaster Tools Integration, and more…
OFF-PAGE SEO
We’ll bring you the clicks that count
Your website returns will benefit enormously from targeted, strategically-implemented SEO. Neglect SEO at your peril – the best you can hope for is that your existing customers or users know exactly how to find your website by name.
Get the links you need
We write optimized blogs, run social media campaigns, and help develop links on external sites in a variety of ways pointing back to your site (backlinks). We also focus on reputation management and list you with directories and search engines.
Want an SEO service that:
- Rigorously researches your position in the search market?
- Gives you insight into your audience’s search habits?
- Understands your unique online and business goals?
- Combines SEO with User Experience and Social Media Expertise?
- Emphasizes accountability and maximum returns on your investment with us?
Pay-Per-Click (PPC)
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. We are a Google Partner and Google Marketing Platform Certified, meeting rigorous qualification standards, to help you feel confident you’re working with a partner you can trust. Google Partner is a marketing program for advertising agencies or third-parties that manage Google Ads accounts on behalf of other brands or businesses.
Types of PPC: 8 Types of Paid Advertising
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Search ads. Search ads are the most common ads you’ll see in the search results. …
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Display ads
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Social ads
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Remarketing ads
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Google shopping
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Local service ads
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Gmail sponsored promotions
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Instream ads
Why Choose SCULPT?
We’re a full-service advertising agency who will craft your company’s very best image to the world. Specializing in creating clean, high impact branding for your business. At SCULPT Marketing Group, marketing is our specialty. We respond to our clients needs speedily (even on weekends). We work relentlessly to meet client demands and quality standards.
We have worked with healthcare groups, hospitals and medical centers such as; Texas Back Institute, Texas Health, Baylor Surgical Hospital at Las Colinas, Physician Synergy Group, Texas Pain Relief Group, and Physician Partners of America. We are so committed to our clients’ deadlines, we’ve even produced complete corporate image branding face-lifts in as little as 4 weeks!